Mother Society

I thought this was a good lecture. It reminded me a lot of the book we are reading right now, Ishmael. As we live in this society, we do agree to certain unspoken and sometimes unrealized things. Money was a good example. These sacrifices however let us integrate ourselves into society and have things like friends, family, cell phones and online classes. Our problem is not consumerism, but rather where our values are. What are we buying? Why are we buying this? I have a problem with people wanting to buy things just to keep up with the Jones'. HOWEVER, certain brands do indeed represent different ideas, and I think that if we want to live in society and be part of this Globalized economy, then choosing the brands that represent the best ideas is a good idea. Volcom "Youth Against The Establishment". I like that. Marmot and North Face respresent a good idea, a good theory. Hollister....not so much. When people come to value any of these things too much however, any material or brand or whatever....thats a problem.